Wednesday, October 20, 2010

To build customer-centric value chain



Whether based on traditional EDI or the Internet, B2B e-commerce can help companies throughout the supply chain with all members of strengthening ties - from terminal suppliers, internal processes, to distributors and retailers. Printed product catalog, so that parties to the transaction under the stock or check online product orders will greatly simplify the business processes. Product configuration is also the manufacturer of concern. Software developers challenge is to establish a business based on the configuration, so that it can and websites, CRM and ERP systems integrate. This is a tall order errand, even if the software giant can not be resolved, but it is also inevitable.

Strengthen the supply chain visibility and increase the exchange with business partners, can help company to shorten lead time, such as, stocks fall work process that minimizes, predicted more precision, arranged Gengjiayouxiao, customer response to increased Dengyijilie Haochu degree.

Is on the B2C, Internet consumers the growing number of companies produce a number of nomadic tribes - from the largest to the smallest retailers, consumer goods and service providers - building his own company's website and through e-store for direct sales to customers. This is completely different with the B2B e-commerce areas.

Use their electronic storefronts, some manufacturers sell their products through value-added approach with customers to establish a common community. For example, amazon.com will buy based on your previous record, set up you might like a list of books and music recommendations. Dell Computer will be based on your needs, to help you configure your computer to be purchased, and then secure credit card transactions, handle your order. This convenient, personalized service - 7 days a week, 24 hours a day - set up customer loyalty, which effectively keep a customer.

Does this mean that every SME should not wait for it to build your own website (to do so is based on "If I have my own website, they will come" assumption above)? Of course not. Instead, before you start an e-commerce project is to establish a B2B electronic store or a need to conduct a series of research work. Complex construction site may be an expensive investment.

Even now, although the Dell computer sales on the topped, amazon.com sales also among the top spears, but they still need to separate reserved. The reason is that, if such a specific strategy for profitable e-commerce, we must do a certain amount of assurance. In addition to the initial investment, the company also must implement a lot of technology portfolio - often from outside the organization - to design and build websites, and to maintain and update.

Company to build a good web site, the first step on the successful site design, content, easy landing, content availability and interactive features such as analysis and research. The next step is to decide whether it will create value, return on investment, and further to achieve the company's strategic objectives. Value-based Internet strategy and the importance of customer value of the company, how can not be overstated. A failed site does not create a site worse than many.

Demand functions

In manufacturing, the concept of value chain is also advancing with the times, it is often for retailers and distributors on the demand for EDI and ASNs as well as legislative and other needs identified.

Today, the value chain was also the end user's preferences and needs, as well as a company driven by strategic goals. On the pursuit of profit for companies, a customer-driven value chain may be through high productivity and high market share ways to achieve sustainable development. To achieve these goals, companies are trying to reduce operating and inventory costs, streamlined production, reduced order fulfillment and escort the time, and maximize corporate profits and return on assets.

In order to build an effective value chain, will put technology process before and only from the perspective of business critical look at the problem. Overall, the basic steps in decision-making include:

Found the problem: the company's problem is excess inventory or WIP? Or raw materials or its bottleneck? Ineffective programs and lower resource utilization? Escort time higher than the industry average time? No matter what the problem is, companies must find them before the settlement.

Clear objective: to determine your company to solve problems in which the operation and business objectives can be improved, for example, lower inventory, less operating costs, higher turnover rates and order fulfillment rates, higher productivity and capacity, and higher returns on assets.

Rethinking business processes: the process for the poor, the company is not worth automating them. If you find some of the business processes that form part of the problem, there is a need to rethink and its recycling, to make them consistent with industry best practice.

The goal was checking process may include order entry, purchasing and inventory management, logistics (such as transport and handling) management, or data collection.

Check the areas in which technology can play a role: Based on the results of these three steps, identify the key processes that enable automation of IT elements to help the company better and faster customer service, the company more competitive, and let it reaches the pre-set goals.

Assessment of the technical program on the market: customer's functional requirements for the supply chain execution system, only the part, it addresses how to Qi manufacturer shipping the product to customer hands Wen Ti. In a scalable, enterprise systems, these parts can be priced separately, but in meeting the needs of a particular business, part as a whole.

Once a company's implementation of these steps, it is next on the need for stability and automation to the customer and the company who can bring the greatest value of the business processes. By increasing production speed and efficiency, better control of raw materials and resources to reduce costs, is an effective way to reduce the workshop cost. However, an integrated solution for the true value is able to service new markets, acquire new customers, as well as existing customers to innovative products and quality services to get the upper growth. This is why CRM and business intelligence to customer-centric solutions increasingly popular reasons.

Obtained from the IT business profit

In the use of technology to build the value chain, common-sense approach is often best - technology itself can never be a solution. In order to create value for the company, we have to be smart and strategic IT use will be most able to create value. Companies should be hidden in the technology from the core business drivers behind the set, and determine their best hope to complete the goal is. To do this, all the "do not do either full or complete" idea should stop.

In today's open architecture and the exchange of existing standards, the application integration and upgrades are possible. With a good solution, companies can implement only the modules they need, and to be the future business expansion and growth of the corresponding module in the add. Here, integration is the key, which is a single provider solution for greatest strength. Although the first-class solution is attractive, but it may be difficult to implement - and with the company's existing data and other information systems compatible, the more difficult.

But this does not mean that individual providers must be able to provide solutions to all problems the function modules. But if the supply of Shang choice with open standards and open architecture of the software, which will allow other third-party's 瑙e喅 program to integrate in certain processes Dian came on, and Gengduo process automation.

To build a successful stage

Once selected the program after IT, they should take time and effort to implement this program, and conduct user training. Many small organizations do not fully realize that enterprise applications are not plug and play solution. To ensure an effective IT infrastructure and IT implementation success, sufficient time for distribution, budget and internal resources (or outside, if needed) is essential.

Since most small and medium companies do not have enough experience within the available technology so with cooperation partners such as value-added resellers to assess needs, evaluate hardware and software necessary to implement the most valuable solutions, training end users to guide them how to use and maintenance, are of great value.

Business-oriented approach, the traditional supply chain into a customer-centric value chain, while a high degree of attention to ROI, is a good idea, as well as the use of technology, it will be a so transducer, integrated software solution will streamline processes, speed up the process of running speed, and enable organizations within and outside the organization who are in need have access to more information.







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Monday, October 11, 2010

Salary does not mean that monetary incentives


Case:

Real Estate Group, a property under a management company, was first established, the company attaches great importance to the management of standard and fully mobilize the enthusiasm of staff, has developed a more scientific and perfect management system of remuneration, the company has got rapid development, short more than two years, the company's business grew 110%. With the increase in business and the expansion of the scale, many employees have increased, the number reached 220 people.

But the company did not pay management system with the company's business development and job market changes and timely adjustments, or to adopt the old. The development of leadership thought the company had a certain scale, results of operations should be more than before, but in fact, been the decline in our operating results, customer complaints are increasing, staff lost their previous enthusiasm, there has been some technical management backbone to leave those who are not a harbinger of instability. Where: Company Engineering Manager in the logistics department that their income and very little difference between the income of managers, the sense of injustice, he thought the Engineering Manager this position relative logistics department manager, work is difficult, heavy responsibility, should pay the reflect this difference, therefore, work together without the kind of energy before, and later resigned away. Because of staff turnover, lack of staff enthusiasm, once led the company's business difficulties.

In this case, the the company's leaders recognize the seriousness of the problem, through the internal management of the company's deep understanding and diagnostic and found the problem Chu in the company's Xinchoujitong on And crucially technicians Li Liang of the pay levels significantly higher than the market low, external competitive; company pay structure is irrational, internal lack of a fair, resulting in some middle-level technicians and management staff. In response to this specific issue, the company conducted a market on the pay level survey and analysis, and the company's existing pay adjustment system, developed a new organizational structure and corporate strategy, and match the salary program, inspired the enthusiasm of the staff and Creative, the company began the development of a good recovery momentum.

Analysis:

Can be seen from this example, companies pay system science or not, the impact on enterprise development is enormous, even fatal. How to build a scientific and reasonable salary incentives, how to play the best incentive compensation effect, so the enterprise can attract and retain talent, creating an efficient, stable workforce and achieve sustainable development of enterprises, human resource management of enterprise a very important job.

1. Ideal of modern enterprise system should meet three objectives salary.

Long-term management practice, as our business experience in human resources management of the accumulated time is very short, coupled with the management of enterprises in this area pay enough attention to human resources management, basic work serious flaws, contradictions and increasingly corporate salaries more prominent.

Modern enterprise system should be the ideal salary achieve three objectives: first, offer competitive salaries to attract talented people; the second is to determine the organization of fair and reasonable within the enterprise to determine the relative value of various positions; s The third is to link pay to job performance, motivate staff motivation, reward good work performance, using financial rewards to motivate the purpose. Enterprise reasonable level of remuneration, directly affect the company's competitiveness in the job market. Only the external environment and competitive salaries to attract the development of enterprises all the necessary talents. The case of the low salary levels in the enterprise, in particular, is a critical technology backbone of the pay level is significantly lower than the market, external competitive, leading to some middle-level technicians and management staff. Lack of market competitiveness of remuneration, the consequences of brain drain caused by enterprises is extremely clear, and the results are caused by constantly recruiting new businesses to meet the operational needs of employees, while employees are constantly leaving the old vicious circle, this is a great Human Resources waste.

2. Concerned about the pay differences between employees concerned about the pay level than that.

Study found that, from the enterprise concerned, employees concerned about the pay differential is higher than concerned about pay levels, however, individual capacity and its working office staff, work attitude will inevitably bring about the distinction between individual differences in pay, how to make this "difference" not only to encourage the advanced and can be accepted by the majority of employees, but also shows that fair, which is increasingly important for salary management. In reality, pay management, it is often overlooked.

Case of the property company has said the project manager's resignation because of positions between the pay is unreasonable, there is no better reflect the internal post between the relative value of the resulting sense of unfairness. Engineering Manager Logistics Manager, this position is relatively difficult to work, heavy responsibility, should be reflected in pay on the difference, in fact no, it created a project manager to work together without the kind of energy before, and later resigned away . Corporate compensation design should follow the "fair and just" principle, particularly internally and fair, different Bumen different between or among the same department, salary level must be job responsibilities and capabilities of Fan Ying size, that is to be a reasonable salary Cibie. Internal pay unreasonable, will cause the same sector and between different departments of power and responsibilities among individuals asymmetry in comparison to some of the staff, unfair sense of psychological imbalance. To strengthen the company's internal pay equity, it must reasonably determine the internal relative value of different positions, is to do internal job evaluation jobevaluation, for the post itself, from the post of complexity, responsibility size, control, the required knowledge and abilities of our students to quantify the value of the job evaluation, this is the fundamental solution to pay the key internal and unfair.

3. Characteristics of the enterprises themselves according to a reasonable salary structure.

Enterprises pay system be adopted and how the pay structure must differ only in accordance with their own characteristics to establish a reasonable salary structure in order to play better pay incentives. Salary structure design goal is to make employees pay the amount received is proportional to its contribution, business performance evaluation by staff, so that the promotion or demotion between posts with quantitative assessment data so that employees concentrate on work, improve performance up to avoid succeed and little of a kind of negative situation, in order to play better pay incentives. Case has said the company solve this problem, the salary level for a market survey and analysis, and the existing pay adjustment system, developed a new organizational structure and corporate strategy and remuneration package to match, inspiring employees enthusiasm and creativity, the company began the development of a good recovery momentum.

Summary:

Although the pay is not the only means to motivate employees, in addition to salary incentives to motivate the material, there are other material incentives and moral motivation methods, but incentive pay is a very important and the most vulnerable to the use of incentive management methods. Managers must recognize that pay employees on the importance of incentives, pay on money management is not directly concerned, but concerned about the proper use of incentive pay that money. Even if the total remuneration of the same, but different ways to pay, will get a different incentive effects. So, how to achieve maximum performance pay is worth exploring an art of management.






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